The brand experience is achieved through consistency of design, from the advertising to the packaging, various promotional tools, graphic tools and Product. When operational parts such as buttons and levers physically operate to make the product function, the INAX brand color appears, giving the user an intuitive sense of the status and operation of the product. The color is hidden when the product is not in use, so will not disrupt the interior space. In an industry first, we have been able to express a consistent brand experience from the showroom and exhibitions to the product, packaging, catalogues, and other tools.