INAX’s signature elements are three simple symbols that create a recognizable aesthetic code and form its visual brand DNA. They confidently and succinctly project the brand identity in three dimensions and are both unique and instantly, yet subtly, recognizable. Together, they link the entire product portfolio and enable consumers to identify the brand from a distance. With an overarching theme, “Humanitecture”, INAX’s signature elements delicately balance human and architectural elements. This enhances the interaction between people and INAX’s products, while ensuring products fit naturally into their surrounding architecture.